Photoshop

• Everything you need to create your own social content

• File set up & exports

• How to use layers

• How to create a GIF

Content Ideation

• Unpacking the brief

• Ideation techniques

• The power of insights

• How to pitch your idea

Social Strategy

• Identify, capture & present a social strategy

• Uncover paid & organic content opportunities

• Understand key metrics & success measures

Content Collabs

• The secrets to co-creating

• Setting up the collaboration

• How to budget & measure successful campaigns

Branded Content

• The difference between organic & branded content

• What this means for your tone of voice

• How to pitch a branded content idea

• The requirements & the watch-outs

Social Media Beginners

• The foundations of social media

• Identifying content for your brand

• Channel planning

• Content calendars & scheduling

• Hacks